BNP Paribas Tennis Classic

Web Design & Development

The BNP Paribas Tennis Classic takes place every year at one of London’s hidden gems – the Hurlingham Club. Managed by IMG, The BNP Paribas Tennis Classic offers the perfect opportunity for ATP Tour players to practice before the big game at Wimbledon and also retired tennis legends to entertain the fans.

Launch Year: 2012

Client: IMG (Crafted @ Red Giant)

BNP Paribas Tennis Classic

The launch of the new BNP Paribas Tennis Classic was an important upgrade to the client’s workflow. The fresh, built-in features allowed IMG to reorder the content boxes and help them prioritise the user journey, which would continuously change from one month to the other. During the event, visitors expect to easily find information about the timings, order of play, results and maybe book a place for the next day, if available. All these updates became a possible operation for IMG, thanks to the newly-introduced layout.

Being a website for an event, the dates, CTAs and contact details had to be visible on all the pages, so the header was the perfect place for that. BNP Paribas’ requirements with regards to the logo usage were embedded into the website’s design. The menu links, displayed on a fresh green background colour were in an unmissable contrast with the “Book Now” button.

Presented to the public as “The Best Kept Secret in Tennis”, this lovely annual tennis event had to incorporate on its online presence the summery, action-centered images, and the best way to do that was by using a jQuery slider, which didn’t disappoint. The “Latest News” section was populated with content by the IMG team. The home page included excerpts from the latest 3 news stories, with the content automatically populated from the individual posts. The uniqueness of this project resided in the integration of the tennis players’ profiles and the game results.

Launched in 2012, the BNP Paribas Tennis Classic website was one of the first responsive websites I designed and built. Since then I never looked back at the old ways. Smartphones gained ground in the years that followed and they are here to stay. The Google Analytics stats have spoken!


“ A HUGE thank you to you all for helping to make the BNP Paribas Tennis Classic launch such a great success. The website, advertising, HTMLs… everything looks brilliant and we’ve had some great feedback! ”

Marketing & Sponsorship Manager, IMG UK Tennis
  • Ryder Cup Hospitality
  • Royal Windsor Horse Show
  • Hope Classic Rally
  • Olympia, The London International Horse Show
  • Centenary of Passchendaele