Olympia, The London International Horse Show

Web Design & Development

One of the most popular indoor international horse shows in the world, which annually attracts over 90,000 visitors. Olympia, the London International Horse Show combines elite competition (Jumping, Dressage and Driving World Cups) with entertainment delivered in a theatrical environment.

Launch Year: 2013, 2016

Client: HPower Group (Crafted @ Red Giant)

Olympia, The London International Horse Show

Held annually in December at one of the most iconic venues in town, Olympia, The London International Horse Show is the place to go and kick-start your Christmas holiday! The event covers a wide area of activities: 3 FEI World Cups, spectacular international displays, extreme driving, dog agility, TV coverage, holiday shopping and a grand Christmas finale where Santa always comes and greets you.

Behind this beloved equestrian event there’s a lot a work and the website needs to offer as much information as possible to the thousands of visitors. A new creative is launched every year, just before the tickets go on sale. The hosting behind the website has to cope with significant traffic spikes encountered during the event. The responsive feature has become a standard since 2013, when I have launched my first version of Olympia Horse Show website.

The highlights are displayed as a horizontal accordion, but if you’re interested in knowing all the details, you can go directly to the daily programme pages. There’s an entire online section dedicated to prices and available ticket types, accessible directly from the main menu.

The annual exhibitors, media accreditations and volunteers play an important part in the event and the organizer requested an easy online solution to manage and their details. The back-end functionality allows seamless form creation containing various field types; the perfect tool for the job! Obviously the submissions can be exported and used elsewhere if needed. All the newsletter submissions go directly into the client’s Adestra account, a feature made available by request. Email templates and online banners had to be designed and coded to help the client deliver their marketing messages. Always a pleasure for me (and I’m not sarcastic when I say it) – HPower team is fantastic! No wonder they won a BAFTA!

Olympia Horse Show web design


“ At 12 noon this year we had sold loads more than on the first day last year!
Shiny new site = shiny new sales. ”

Marketing Director, The HPower Group
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