Royal Windsor Horse Show

My part in the project:

Launch Year: 2014, 2016

Client: HPower Group (Crafted @ Red Giant)

Royal Windsor Horse Show

Royal Windsor Horse Show is a top equestrian event, which takes place every year in May on the private grounds of Windsor castle. The show raises the bar for every equestrian event by bringing to the table various international competitions, thrilling displays, a chic shopping village, mouthwatering food and an inviting children’s area packed with various activities perfect for a family day out!

The website behind such a beloved event had to keep up with its popularity. The creative is being refreshed yearly and adapted on the responsive web template before general tickets go on sale for the following year. Exhibitors, volunteers and media accreditations are all being handled using online forms that help the organizer to keep a meticulous order in their contact details. All the online newsletter submissions have been automatized to go directly into the organizer’s email marketing platform.

The back-end structure of the website was built to ease the client’s workflow and give maximum independence over the published content. The daily timetable, ticket prices, news articles, image gallery, opening times and even the exhibitors list can be amended by the organizer without any help from the developer.

Royal Windsor Horse Show’s daily highlights can be accessed directly from the home page with the help of an accordion animation. A 4-regions split slideshow directly tells you where you are and what you should expect from the show. The key sections of the website are visualized with the help of animated banners, which rejig depending on the screen size. A looping, web-optimized video background was introduced in the latest website version and it brings dynamism to the home page. The horizontal carousel available just before the footer displays all the show’s sponsors in a finite space. Simple and effective!