Centre for Teams
Web Design & Development
Centre for Teams is a specialist coaching psychology company that helps leadership teams, senior leaders and their coaches to deliver sustainable high performance and promote greater well-being at work.
My part in the project:
Launch Year: 2014
Client: The Centre for Teams (Crafted @ Red Giant)
Centre for Teams
The client’s biggest concern was how we could structure the large amount of services Centre For Teams has to offer and present it in a clean and easy way to the end user. After the initial discussions where we established the client’s services and requirements, I came up with a solution: a mega menu to incorporate all the subdivisions coming from the 3 types of programmes they offer – Programmes for Teams, for Leaders and for Coaches. By going down that route, not only did we simplify the user journey, but we also reduced the number of clicks required by users to reach their desired content. Centre For Teams’ mega menu also features inspirational background images, which are only visible on large devices (desktops & laptops).
While working on this project, I got attached to the parallax effect and the video backgrounds used harmoniously with the copy on the home page. The old habits, like using images to illustrate icons were left behind and replaced with the new kid in town: Font Awesome (A big thank you to the creators of that font)!
The launch of the new website (in 2014) was an immense leap forward and it helped Centre For Teams to increase their client portfolio and the number of unique online visitors.
THE CLIENT IS ALWAYS RIGHT
“ We all just wanted to thank you for the great work that you’ve done in creating our wonderful new website. It looks professional, clean, creative, packed full of great visuals and has a super layout. You helped us right from the early days in understanding what we wanted and helping us articulate what we needed. And we now have a site that we can maintain largely ourselves. Thank you for all the hard work and dedication you’ve shown to us in your incredible responsiveness and ability to help us understand how to present and work with the technical stuff. Your responsiveness is first class. ”
